We ordered and tested all kinds of different golf clubs through the years. Together with a promoted materials expert we literally crushed every club in our laboratory! On the other hand every club will be put through complex and serious performance tests. In these tests, we find out where the actual differences are. That´s how we judge the quality and prices offered by the manufacturers.
With our products, we are able to offer better quality and performance than off the rack products from the big OEMs. Most often our prices are comparable to the prices from golf shops but our clubs will be built in our workshop precisely to meet the design expectations of our customers. In the end the clubs should not only work but although look good!
For those in Germany well known companies marketing and sponsoring of tour players is quite important. In addition the sale of standard clubs in the bigger golf shops is at the forefront. HIO fitting works with brands their main focus is on material development and can order clubheads and shafts separately. In this case head and shaft can be judged independently. At the well-known brands the standard shafts get often assembled already at the production in Asia. Therefore you have to be very lucky to get your perfect shaft while buying a standard club. HIO orders the shafts directly from the manufacturers and thus bypasses the intermediary. All shafts were assembled to a clubhead in our workshop in munich.
Finally some of the big companies offer new products every 6-8 months without any major improvements. This can't do well in the long run as can be seen at the shutdown of Nike Golf and the ongoing efforts from Adidas to sell TaylorMade. HIO bets in this case on credible brands who offer long-term models. They only promise innovations if there´s really something new. They are by no means „no-names“ and can boast an excellent reputation in the big golf markets of Asia and the USA for many years.
The biggest advantage of the fitting concept is that we can rely on more than 20 manufacturers. For HIO it does not matter on which brand the customer decides. It counts alone the performance that gets tracked by modern technology. Because of the big range of products to choose from two to three alternatives can be offered to the customer. In the end the player alone decides on his set in terms of price and design. An iron set can cost for example 800€, 1200€ or 2500€ depending on head and shaft, however the functionality will always be granted.